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Organizational Effectiveness Through Feedback Management

 >>  Customer Research Bibliography               

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February 28 - March 1, 2012, Orlando, FL
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June 19-21, 2012 Wash. DC
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Bolton, Mass.
November 7-8, 2011
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Here I have listed some books on various market research methods.  

Focus Groups : Theory and Practice (Applied Social Research Methods Series, Vol. 20); David W. Stewart, Prem N. Shamdasani, 1990.  Approximately $22.  
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The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview; Jane Farley Templeton, 1994.  Approximately $20.  
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Focus Groups : A Practical Guide for Applied Research; Richard A. Krueger, 1994.  Approximately $27.  
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Focused Interview : A Manual of Problems and Procedures; Robert King Merton, 1990, 200 pages.  Approximately $16.  
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Research Methods in Social Relations, Charles M. Judd, Louise H. Kidder, Eliot R. Smith, 1991, approx. $81.00.  
This is a comprehensive textbook on how to perform valid, reliable research.  Its strength is that it provides the fundamental understanding of what it means to perform good research.  
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