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Organizational Effectiveness Through Feedback Management


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January 31, 2009

In a sign of the growing recognition of the importance of designing and analyzing appropriate Customer Satisfaction surveys and data, Asia-based OmniTouch International has partnered with the U.S. based Great Brook to bring world recognized Customer Satisfaction training, consulting and research to a broader global market.

OmniTouch International operates in more than 25 countries worldwide with extensive Mystery Shopper and Customer Satisfaction research along with leading Customer Service and Sales training. U.S. based Great Brook provides training, consulting and research solutions with a specific mission at to help organizations develop robust feedback management that capture and apply the variety of information to their operations to gain strategic, competitive advantage in the marketplace.

Mr. Daniel Ord, CEO of OmniTouch International indicated "Having a service professional at the calibre of Dr. Van Bennekom as our business partner allows us to bring best practices in survey design and analytics to our Asia Pacific Clients and beyond. Even in tough economic times, the value of the Voice of the Stakeholder, whether Customer, Supplier or the Employee cannot be underestimated."

Dr. Van Bennekom, President, Great Brook responded by saying, "This partnership with OmniTouch International enables Great Brook to expand its reach to now help companies worldwide to capture the Voice of the Customer and apply it to their internal operations to improve product and service quality. We are ecstatic at the opportunity to work with OmniTouch International to deliver our training programs and advisory services."

                                                                                                                                                                                                                                                                                                           
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